The short answer is that you wound up on a Mortgage Trigger Lead list.
The next question is, “What is a mortgage trigger lead?”
When a consumer fills out a loan application, they are also giving the lender permission to pull their credit. When a lender pulls credit, it is pulled using certain “codes” that are used to show that the lender has a permissible purpose to pull credit. These codes trigger to the national Credit Reporting Agencies (Experian, Trans Union, Equifax) that a consumer is shopping for a mortgage. Experian, TransUnion, and Equifax take the consumer’s personal information that they have on file and turn these into trigger leads. These trigger leads are then sold to other lenders who buy them. To be clear the credit reporting agencies have the personal information of virtually every adult in the United States.
Once a consumer’s personal information is sold, they may start receiving dozens of phone calls, emails or physical mail from other lenders wanting their business. Unfortunately, this is legal. For most consumers though, ending up on a trigger list is at best extremely annoying due to the volume of unsolicited calls. Trigger leads are normally sold in bulk lots and the sales people who work for lenders across the country then start dialing and trying to solicit the consumer’s business.
If you do not want to wind up on a trigger list in the future, there are 3 steps that you can take:
Another action that can help is if the borrowers phone number and email address are not input on the application until after the credit report is pulled (it can be added later).
Are any of these options a 100% guarantee a borrower won’t end up on a trigger list? No. There are too many avenues available to get someone’s personal information. Everyone has put their phone number and email address in the cyber world for one reason or another. Because of technology there are several ways to obtain phone numbers, email addresses and other personal information.
We recommend that all of our clients implement the first two steps unless they want to get unsolicited phone calls, emails and texts.